Customer Commitment Essay Example | Topics and Well Written Essays - 500 words

customer Commitment - Essay Examplerolls guitar, on a scale of 1 to 10 the ethical breach would be 9 since it is clearly very unethical for a company to handle repeated consumer unsoundnesss, especially when the services proposed by United Airlines includes the comfort and satisfaction of their passengers. Since Mr. Carroll has already sent complaint letters multiple times, the best course of action to pacify him and come to agreement on how the complaints bequeath be settled without the company having to admit total fault and giving his demands is by sending him an justificative reply immediately and inviting him for a personal dialogue concerning his complaints and the possibility of settling the issue and gaining his trust back. This look can be further guided by Maxham & Netemeyers ethics process model (2003) which is customer-centered by putting all customers in the shoes of their clients, so that they could empathize with them and provide appropriate responses. It is exp ected to provide favorable outcomes for both United Airlines and Mr. Carroll if executed properly. While this step may seem simple, it is a prerequisite action to prevent Mr. Carroll from feeling that his complaints have been completely ignored and making him feel that he is an unavailing customer, as well as to prevent him from taking actions that can affect United Airlines as a whole prematurely (such as posting songs or complaints through the internet).In addition to the aforementioned relief steps for the issues with Mr. Carroll, as Regional Manager a meeting with other concerned divisions and supervisors must be called in to fully give the details that lead to the situation, to explain the repercussions that can happen and affect the fantasy and trust of important clients, stakeholders, and the public due to Mr. Carrolls dissatisfaction and ignoring his complaints, and to create the terms of settlement that will be offered to Mr. Carroll such as creating a list of possible settlements and allowing him to choose only