NeoMed Technologies Essay

NeoMed Technologies developed a diagnostic device used for cardiac testing, and is headquartered in Ohio. They developed a CAD quiz system to strike coronary artery disease. The company was founded in 2000 and is establish in Cleveland, Ohio. NeoMed Technologies was faced with a lot of strong decisions at the beginning when it came to where their intersection point would best fit and be most successful. They had developed a engine room that could fit into many marketplaces, but needed to choose a product path and market. Their continued challenges occurred callable to the changes in the market direction of venture capital opportunities and the funding available, all due to changes in the prudence at that time.Due to the lack of funding, and a continued decline in Venture Capital funding along with a d receiveturn in the economy I believe had the economic situation been variant at the time when they needed venture capital funding, the wouldve faced less challenges. The mana gement team and identity card of Directors were selected carefully and all had the experience and the background needed for success in the product market space. NeoMed Technologies had a strong business plan, and had conducted extensive research in initial planning stages. I believe based on the reading materials in this chapter they did all the right things in the planning and early development stages.Although NeoMed Technologies had to establish with big name competitors and major players in the diagnostic and imaging market such as GE Medical and Philips, also located in the Ohio region their outline to be headquartered in Ohio was a just decision. However, they shouldve investigated further in the opportunity to obtain venture capital funding outside of the Ohio region. Perhaps they couldve dog-tired more time studying competitive business cases of companies like competitor, HeartCheck, who specializes in the EBCT test. The HeartCheck product, although more costly, had seen success and was widely accepted in the Medical field. Despite the added cost of the HeartCheck EBCT test, they were seeing success in the market.One strategy change I wouldve considered early on was not applying all resources of their technology into one surface area. NeoMed Technologies shouldve consideredapplying their initial product development to the technology of screening for drugs, drug delivery applications or detecting cancer. These areas wouldve possibly get outed for a dissipated to market product, without the additional approvals, quality standards applied in the medical equipment space, and FDA approvals needed. Bringing a simpler product to market first couldve brought in revenue to fund the long-term product focus of a CAD screen system. The profits from a drug screening or drug delivery product couldve assisted in funding their long-term product focus, they missed an opportunity to develop a quick revenue steam.In addition, NeoMed Technologies couldve seen succ ess early on in the Homeland Defense space, for detection of nuclear weapons, or revolting bombs. With the shift later in Venture Capital funding opportunities, they couldve experienced success in this area as well. Bottom-line, they put all their eggs in one basket they failed to have a title product to develop a quick revenue stream to further fund their long-term goal. However, without a crystal ball that was a difficult decision. There were clear signs of shifts in investment opportunities, the shift indicted investments cosmos shifted towards Homeland Security, military applications, and protection from various biological and chemical threats.NeoMed Technologies should shift some of their resources to evolution a product to fit into that area, thus allowing them the opportunity to obtain additional venture capital funding, and perhaps developing a profitable product in the Homeland Security space. The revenue stream from this product would allow them later to proceed with t heir CAD screen system. There was another area of investment that shouldve been further investigated, angel Investors, most of who are Entrepreneurs themselves currently, or at some point in their career. Inviting one of the Angel investors a seat on the gore, as well as leveraging the experience they have gained from starting their own company, dealing with the challenges of starting a business, and investigating further Venture capital funding areas.NeoMed Technologies shouldve reached out far than just the Ohio-based Venture Capital firms, this wouldve allowed them a broader audience of investors and opportunity. I dont believe property off for perfection is necessarily wrong, especially when dealing with, and factoring in the value of human life. The NeoMed Technologies board of directors andupper level management all appeared to encompass strong ethics and while that might be a weakness to others, ethics are important and should never be compromised. Too many companies see the short cut to success and people get hurt.